CESAR RODRIGUEZ

Howdy!

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I am a Texas A&M University graduate and currently serve as the Associate Director of Content Production at Product Connections, where I lead video, photography, and content initiatives for national brands and retail partners. In this role, I oversee content strategy, production, post-production, and creative storytelling across a wide range of marketing campaigns and experiential activations.

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Prior to joining Product Connections, I built my career in sports content production, working with several outstanding organizations. I began with 12th Man Productions, the in-house video production team for Texas A&M Athletics, as a student Production Assistant/Videographer. Along the way, I also had the privilege of working with the United States Olympic & Paralympic Committee, where I started as a Video Production Intern and later became a Video Content Coordinator. I then moved to Seattle and worked as an editor with the Seattle Mariners before returning to 12th Man Productions to work on social and in-stadium content for the Texas A&M's Football and Basketball programs.  

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Throughout my career, I have been passionate about telling authentic stories through video and photography. My experience spans sports, brand marketing, live events, documentary storytelling, and commercial content creation. Whether I'm producing content for major brands, covering elite athletes, or documenting local communities, my goal remains the same: create compelling visual stories that connect with people.

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Outside of my professional work, I enjoy traveling, photography, and following sports at every level. I am also the co-founder of NWA GameDay, a media platform dedicated to covering Northwest Arkansas high school sports and showcasing the athletes, coaches, and communities that make the region special.